DIGITAL MARKETING AND WEB DEVELOPMENT
The Web Development and Digital Marketing course offers a comprehensive curriculum designed to equip students with essential skills in both fields, merging technical expertise in website creation with strategic knowledge in online marketing. Participants will learn how to build responsive and visually appealing websites using HTML, CSS, and JavaScript, alongside mastering key digital marketing concepts like SEO, social media marketing, and content strategy. This interdisciplinary approach ensures that graduates can effectively promote their web projects and drive traffic, making them valuable assets in the evolving digital landscape.
With hands-on projects and real-world applications, students will gain practical experience and a robust portfolio to showcase their capabilities to potential employers.
DURATION : 6 MONTHS
MODULE 1
COMPUTER FUNDAMENTAL
1. COMPUTER BASICS
2. MICROSOFT OFFICE 2019 (WORD, EXCEL, POWER POINT)
3. BASICS OF COMPUTER HARDWARE
4. BASICS OF COMPUTER NETWORKING
5. BASIC OF CLOUD COMPUTING
MODULE 2
WEB DEVELOPMENT
1. Introduction
2. Front End
3. Back End
4. HTML
5. CSS
6. PHP
7. Database
8. SQL
9. Domain Server
10. Hosting Server
11. Windows Hosting Server
12. Linux Hosting Server
13. Types of Hosting Server
14. Installation of WordPress
15. Installation of Plugin
16. Create a Website
17. Convert HTTPS Sites
18. Website Security
19. SEO
MODULE 3
DIGITAL MARKETING
1. INTRODUCTION
2. MARKET RESEARCH
3. SET UP A WEBSITE
4. EMAIL MARKETING
5. COPY WRITING
6. SEARCH ENGINE OPTIMIZATION (SEO)
7. YOU TUBE MARKETINGFACEBOOK 8. MARKETING
9. TWITTER MARKETING
10. QUORA MARKETING
11. GOOGLE ADS
12. GOOGLE ANALYTICS
13. INSTAGRAM MARKETING
14. PINTEREST MARKETING
15. LINKEDIN MARKETING
16. FACEBOOK ADS
17. APP MARKETING
18. CONCLUSION
19. OLD- MARKETING FUNDAMENTALS
20. OLD- MARKET RESEARCH
21. OLD- EMAIL MARKETING
22. OLD- YOU TUBE MARKETING
23. OLD- FACEBOOK MARKETING
24. OLD- TWITTER MARKETING
25. OLD- QUORA MARKETING
26. OLD- ADWORDS
27. OLD- GOOGLE ANALYTICS
